Dubai Opera

The Dubai Opera House’s reputation makes the season opener a highly anticipated event in the region’s cultural calendar. We designed physical and digital invitations for the 2025-2026 opening to go to VIP members and the press. The physical invitations featured a unique NFC-enabled chip, which, when tapped, downloaded the annual event schedule and offered the attendee two tickets for the opening show and two drink tokens to go with. This approach matched their innovative style and provided invitees with a memorable first touchpoint.