You did it. Your website is finally live. It took months of design, revisions, and content changes with a website design company, but at least it's done. You feel a sense of satisfaction. Pride even in what you did. But the days turn into weeks, and the happiness of your feat fades to a slight nagging sorrow: What’s wrong with my website SEO?
The website "functions," but just feels clunky when compared to others, and so far, no leads or orders are coming in. This could be normal, you think; after all, you got a competent web design company to do the work, and gave them all the time and money they needed. You convince yourself there’s nothing further to do. So you settle for what the website design company made. But that decision to settle is actively costing your business growth. Some businesses believe that delivering a site automatically means sales will follow thereafter. But this is not the case. Adamodigi is an expert website design company. We’ve developed many websites for clients, and over the years, we’ve seen the mistakes clients make
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Why Technical SEO Is a Non-Negotiable For a Website Design Company Project
A website that doesn't perform as intended is limited in its capacity. If your website isn’t helping you get found by new customers, showcase your case studies, experience, and business credentials; it’s simply not performing. Sure, it looks good, but you're missing out on so many business opportunities if you do not consider SEO for website design fully. SEO trends show that faster websites get more traffic.
Core Web Vitals: A Key Google Metric
Many businesses and website designers get bogged down on the visual element, hyper-focusing on font, colors, and images. While this helps create a strong brand identity, SEO trends for website redesign focuses on the technical credentials of your site, which determine its performance. These are called Core Web Vitals, and Google has a way to measure them. They are:
Largest Contentful Paint (LCP): Measuring Load Speed
This type of measurement provides a more extensive view of how fast the main content (be it a large image or chunk of text) is loaded when a visitor lands on the page. It’s how long a customer has to wait before the page content fully appears. If a customer has to wait an extra second for a page to load, they may get impatient and start searching for your competitor.
First Input Delay (FID): Website Responsiveness
First input delay is a metric used to measure how long it takes for a page to "respond" to a user action. This is the first time a potential customer interacts with the page, for example, scrolling down the page, clicking on something, or submitting a form. Delays can be frustrating and make the site feel 'broken’ and unprofessional.
Cumulative Layout Shift (CLS): Visual Stability
Another metric is the cumulative layout shift. Do the contents on your website keep jumping around while users are loading them, leading them to inadvertently click on the wrong button? For example, does a form start loading on the left, then move to the right? If a customer has already started filling out the form before the page finishes loading and the form shifts, the customer will not have a great experience. This is where effective caching comes in. It means creating a short-term memory of a site, so it does not have to rebuild every page from scratch each visit. A well-configured caching strategy markedly improves speed.
If your current website was done with the help of a Web design company that did not focus on the core web vitals of your site, then speak to us!
A rushed website from a web design agency can neglect, or even ignore entirely, these three things that factor heavily in SEO for website redesign, adversely affecting website speed and SEO. An agency, very keen for the work, will go for pre-built website layouts with extra or unnecessary code for your website design, or even outdated or non-licensed plug-ins, and produce a technically ‘untidy’ website.
The Hidden Costs of a Poorly Developed Site
Failure to establish a strong technical foundation for the website redesign has disastrous consequences later down the line. Slow load times naturally impact ranking in Google. You may ask, “Why is my website slow?”
Slow Speed Leads To Low Google Rankings
Poor-quality code and low on-page optimization can render your site slow and unable to rank for the necessary keywords. Website speed and SEO go hand-in-hand. SEO is not solely about keywords. Many businesses aren’t aware of this. But it's true. It's actually about creating a fantastic experience overall for the user. And the technical aspects of a website redesign play a significant role in all this. Google's goal is to provide users with the best, most relevant answer to their search query. Slow, poorly developed websites rarely help here. But, technically sound websites from a competent do.
Code used in cheap website templates and poorly set-up page builders from a poor agency slows down a website.
Bad Code and Security Vulnerability
Using outdated or unlicensed plugins (software posing security and functionality risks) could expose business and customer data to significant security risks. If your website stores your leads' contact details and a piece of technology on the website is vulnerable to hacking, your customer data could be accessed by hackers. What seemed like a good idea by getting it done fast and with a website design company, using a pre-built template, could end up costing a lot more in the long run.
High Bounce Rates and Missed Conversions With The Wrong Web Design Company
A fast, well-built site leads to lower bounce rates, signals to Google that your site is valuable, and allows you to rank higher and get more business. Organized code means it can be retrieved more easily by browsers. A fast, robust website design reduces bounce rates, is found by search engines, and wins business.
Want to get ahead faster? Download our PDF guide: "5-Point Checklist to Check Website Performance.”
Our Approach as a Results-Driven Website Design Company
To agencies, coding is all about getting the work done. As a performance-driven website design company, this task is all part of the bigger picture. A fast site that misses the mark with its message is not fit for purpose. We combine technical SEO elements with a content strategy. From the start, before any line of code, we will gauge the fundamentals of your business and the goal.
Would you like to see how great your site could be? Check Website Performance and Get a Free Website SEO Check Today.
Adamodiogi Delivers in Weeks, Not Months
Excuses, endless amendments, and a lack of transparent communication between teams and within the website design company hinder most web development projects at web development agencies. Some have a ‘grand opening’ in mind. At Adamodigi, our approach is different. We can significantly reduce the delivery time of an SEO-performing website in a matter of weeks, not months, saving you money, allowing you to generate valuable business data, attracting people to your site, and making you money much sooner.
Integrating From the Beginning: Content and Code
When our website designer begins work on your company’s website design, we integrate writing with web development with core web vitals, designing and structuring your site to be helpful to both search engines and users. Our copy not only communicates effectively but is also keyword-optimized to drive traffic to your site. This means that your site will not just be fast but also a powerful lead-generation tool that will compete and result in conversion optimization - i.e, an increase in the number of people taking a desired action
Traditional Web Development Approach vs. Adamodigi
Let's compare two different scenarios.
Aspect | Traditional Agency | Adamodigi's Approach |
Timeline | 5-6 months min | Days - weeks |
Communication | Prone to miscommunication and delays | Collaborative with transparency |
Technical Aspects | Use of poor templates and inefficient | Driven by a focus on core web vitals and strong code |
Plugins & Other Tools | Outdated and/or unlicensed | Solid use of Plugins for performance |
Content and SEO for Website Redesign | Considered too late or not at all | SEO and content a guiding factor from day one |
Final website | A product with subpar design, no more than a design aesthetic, leading to a host of other problems | A fast, customized content-driven site that Google finds, and your visitors buy from. |
End result | A "finished" website that underperforms, if at all | An asset that Google likes and that converts site visitors |
Using a traditional web design agency so often ends in a 5-6 month timeframe, communication frustration, and a final product that looks the part but nothing more. Adamodigi, in comparison, has fast delivery to market, a strong technical backbone, and a content strategy.
Adamodigi builds adaptive systems. We plug in AI-powered monitoring, content insights, and performance diagnostics, and thoroughly examine your core web vitals.
Some trust a web design agency to deal with SEO later, once the website is up and running, and not every web design company starts with this in mind. But Adamodigi tackles all this right from the beginning. This means your website is ready to compete at launch.
Want To Build a Website That Converts?
To cut a long story short, with us, you go live faster and start seeing results sooner. Your SEO for website design shouldn't be a source of frustration, but your most important weapon for sales. So, let our web designer team help and guide you, and do a website SEO check. Contact us today to find out more.
Many website design agencies stop with code when time is tight, and the design looks alright. But we will go further. Our team will check your website speed and SEO performance, explore your customers’ potential journey, customer sales objections, and what’s most likely to make them buy. With Adamodigi, your site will become a powerful sales tool rather than just a tickbox exercise.
